About GOATED

HOW GOATED WAS BORN?
From the vibrant city of Jacksonville, Florida, Jaelyn Tyrone Brown, a 23-year-old entrepreneur with big dreams, founded Goated, a brand built on ambition and the courage to be different.
Jaelyn's journey began in 2020 back in Tallahassee Fl at 20 years old when he made a bold decision to leave college and dive into entrepreneurship. Starting out by reselling Ethika underwear through his Instagram following, Jaelyn's drive and determination soon led him to a pivotal moment of inspiration. One day, as he and some supportive friends unpacked a new shipment of Ethika products, these friends began modeling the items and taking pictures to post on social media. In that moment, surrounded by the energy and enthusiasm of his friends, Jaelyn realized that he had the potential to create his own brand. He didn't want to continue working for something that wasn't his; he wanted to build something unique, something that truly represented his vision. That's when Goated was born. 
 
GOATED'S CORE MISSION 
The core mission of Goated is to inspire people to believe in themselves and to be great at whatever they do. We believe that everyone has the potential to be "GOATED"—the Greatest of All Time—in their own way. 
 
With this philosophy at heart, we aim to empower individuals to embrace their uniqueness and strive for greatness.
 
OUR VISION FOR GOATED
 We envision Goated as a multi-million, or even billion-dollar, clothing brand with underwear as our foundational product for both men and women. Our dream is not just to dominate online sales but to have Goated stores in the biggest malls around the world. Our limitless potential is reflected in our name—Goated. 
 
Here at Goated we value things like boldness, confidence, and authenticity. 
 
We believe that we will continue to stand out amongst the crowd by staying true to our mission and values, refusing to blindly follow trends just for the sake of attention or sales but instead, we promise to focus on creating trends and maintaining a strong foundation of originality and quality. 
 
Our designs so far are simple yet striking, with the logo intended to be a bold statement in itself. 
 
We specialize in men's boxers and women's sports bra and short sets, and have gained a reputation for our innovative Track Suits, known as "GOAT RUNNER." 
 
Our GOA🐐TED logo, featuring a goat in the middle of the word "GOATED," symbolizes our commitment to excellence and our unique identity.
 
 We want to connect to people who want to be the best version of themselves, people who value being different, standing out, and chasing their dreams without following the crowd. People who embody the Goated spirit—confident, a bit rebellious, and always aiming for the top. 
 
HOW WE GOT OUR NAME?
The name "Goated" came to our Founder, Jaelyn, in a dream, a clear sign that he had found the perfect name for his brand. He immediately shared the name with his cousin Travy, who helped design the iconic logo. This dream-inspired name and logo encapsulate our brand's essence: to inspire greatness and confidence while being bold. 
 
WHAT'S NEXT?
In the coming years, we aim to massively grow Goated, acquire a warehouse, and feature people who embody the "GOATED" spirit—celebrities, influencers, and everyday dreamers alike.
 
 Excitingly, Goated's 2024 summer collection is set to launch soon, featuring ultra-ribbed cotton, the third iteration of our famous short sets. This new collection is a testament to our commitment to innovation and quality, continuously evolving to meet and exceed customer expectations. 
 
We Are GOATED.